My Porsche to "take home already".

She spends half an hour lovingly clicking together the Porsche of her dreams in the online configurator - and then? Saving the configuration is linked to the entry of personal data, which she doesn't want yet, and the copied piece of paper with the configuration ID gets lost anyway. Not an elegant journey for a demanding target group! That's what Porsche thought, too, and together with us, they put the Porsche for the handbag into practice as a passport. Coupled to the AR app from Porsche, the prospective customer can now enter an emotional journey that accompanies her all the way to the dealership and to the point of purchase. Strong service and customer-centred.